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Showing posts from December, 2020

Future of Books in the New Normal World | Pranav Gupta

  According to recent statistics, the e-books segment is projected to grow $214 in 2020. The revenue is expected to show an annual growth rate of 7.2% and the recorded user penetration has been much higher than predicted earlier (due to the pandemic). In the same light, even India’s audiobook market has witnessed a sharp acceleration with projected growth to over $20 billion or more in 2030. In the past year, when bookstores were closed and people were at homes, a huge chunk of audiences have transitioned to online reading. Confinement is also transforming the book discovery and buying habits of lakhs of Indian readers. The longer this crisis persists, more opportunities arise for print readers to convert to digital readers. Even as print-based stakeholders are struggling to survive, most readers will become hybrid. Am I suggesting that print books are the dinosaurs of the new era that’s dawning upon us? NO. But, again nobody (not even me) can deny that digital books will play a la...